So there's a girl named Maddie and she really wanted to start a t-shirt company and there's a boy named Hayden and he really likes good ideas and making money so they rallied their friends Alyssa and Jenn who bring in some style and direction to the brand. Together the four became an unstoppable team who rarely get overwhelmed and almost never cry. In the name of friendship, they started a t-shirt company and called it macro-feminism. Remember: Life is too fun to be wearing boring t-shirts.